About trovy
We skipped the waiting part.
trovy is a Canadian rewards network where you’re a regular from day one. Here’s the whole story.
The manifesto
Why we built this.
You shouldn’t have to be a regular to be treated like one.
Most loyalty makes you wait. Collect now, get something someday, and maybe one day they’ll know your name. Canadians belong to 15 loyalty programs on average and are sitting on billions in points they haven’t used.1
We skipped the waiting part and went straight to thank you.
On trovy, you’re a regular from your first visit. Buy something at a place you love, and instantly land a reward you can use on your very next visit. Today, not someday.
One account, every place on the network, and new ones keep joining. Be a regular at all of them.
Built in Canada, one counter at a time.
Welcome to trovy.
1 Bond Brand Loyalty with Scene+, 2026 Bond Loyalty Report (Canada), May 2026, 9,500+ Canadians surveyed.
Why join
Earn today. Discover more tomorrow.
Regular from your first visit.
A reward the moment you pay, ready for your very next visit. No visit count to reach first.
Your number is your membership.
Your wallet holds every reward you earn, each at the place that gave it.
More to discover.
Earn where you shop today, then find more businesses on trovy where you can earn too.
Who built it
Built at the counter.
trovy is built by a Canadian team that spends its days at shop counters, with the owners and the people behind the till. We’re growing one business at a time, and the best way to help is to tell your favourite place about trovy.
Put your shop on trovy
Get started
Your phone number is your membership.
Already earned a reward on trovy? Your wallet is waiting. New here? The first time you say yes at a counter, you’re in, and treated like a regular from that visit on.
Free to join. Run a shop? Put your shop on trovy.